What Makes A Great Offer
Today we’re going to talk about what makes a great offer.
Sometimes people will ‘blame’ the ads as to why they’re not getting leads or sales but sometimes it’s not the ads - it’s just…well…. Your offer sucks. ;)
An offer could be anything from a free lead magnet (guide, checklist, or webinar) to a paid program, course, or service but there are 3 elements that are key to making a great offer!
Effective positioning: How can you solve your ideal clients problem better than your competitors?
A time frame: Can you give them a quick win within a certain time frame Example “Get your ads loaded in a weekend!”
Exceptional value: What else can you offer that will outshine others in your industry?
We want to make this a ‘no-brainer’ offer for your ideal client to say “YES!” They want a quick win. Ask yourself, what is the ONE thing my ideal clients ask me about? That might just be the perfect offer.
If your offer is new, you’ll need time (and a little ad spend) to really dial in on the avatar (audience), the messaging, and how it’s presented. If you see high CPMs, high lead costs, low engagement on the ad, and low conversion rate it could mean the problem is with your offer. It might not be the ads. Look at your ad metrics and determine where the issue is…..if you think it’s the ads based on the data, change one thing in the ad (creative, copy, headline, audience) and see if that moves the needle. If it doesn’t and you’ve made several changes to your ad, it could mean your offer isn’t something your audience wants.😢
Hi, I'm Laura
I work with 6-7-figure course creators, coaches, and creatives who use the power of paid traffic to increase their impact (and yes, make some money). Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels. Learn more »